{"id":45154,"date":"2026-06-08T11:49:16","date_gmt":"2026-06-08T09:49:16","guid":{"rendered":"https:\/\/develpkf.eic.cat\/valles\/la-sostenibilitat-entra-de-ple-en-lestrategia-empresarial\/"},"modified":"2026-06-12T21:02:27","modified_gmt":"2026-06-12T19:02:27","slug":"la-sostenibilitat-entra-de-ple-en-lestrategia-empresarial","status":"publish","type":"post","link":"https:\/\/www.eic.cat\/valles\/la-sostenibilitat-entra-de-ple-en-lestrategia-empresarial\/","title":{"rendered":"La sostenibilitat entra de ple en l\u2019estrat\u00e8gia empresarial"},"content":{"rendered":"

La sostenibilitat ha deixat de ser una q\u00fcesti\u00f3 vinculada \u00fanicament al compliment normatiu per convertir-se en un factor de competitivitat i estrat\u00e8gia empresarial. Aquesta ha estat una de les principals conclusions de la jornada \u201cSostenibilitat i competitivitat: el nou equilibri industrial\u201d, organitzada per la Comissi\u00f3 de Lideratge Empresarial d\u2019Enginyers Industrials de Catalunya, que ha reunit representants de la ind\u00fastria, la consultoria i el m\u00f3n empresarial per debatre sobre el paper dels consells d\u2019administraci\u00f3 davant els reptes ESG.<\/p>\n

Carlos Grau<\/strong>, membre de la Comissi\u00f3 de Lideratge Empresarial, ha remarcat durant la benvinguda que \u201cfins ara ho hem mirat molt des del punt de vista regulatori i ara toca mirar-ho des del punt de vista de competitivitat\u201d.<\/strong> En la mateixa l\u00ednia, Eloi Planes<\/strong>, president executiu de Fluidra, ha defensat que la sostenibilitat no es pot abordar nom\u00e9s des del compliment normatiu, sin\u00f3 tamb\u00e9 des de la convicci\u00f3 i l\u2019oportunitat empresarial, assegurant que \u201chi ha coses que les farem perqu\u00e8 creiem que ens toca fer-les\u201d<\/strong>.<\/p>\n

Maria Salamero<\/strong>, Head of Sustainability<\/em> de CELSA GROUP i degana electa del Col\u00b7legi d’Enginyers Industrials de Catalunya, ha defensat que \u201cel rol de la sostenibilitat \u00e9s fer preguntes inc\u00f2modes i veure qu\u00e8 funciona, qu\u00e8 no i com avan\u00e7ar sense perdre competitivitat\u201d<\/strong>. Salamero tamb\u00e9 ha recordat que la companyia \u201cja va n\u00e9ixer estructuralment sostenible\u201d gr\u00e0cies a un model basat en acer reciclat i ha reivindicat la necessitat d\u2019integrar la sostenibilitat de manera transversal dins les organitzacions.<\/p>\n

Per la seva banda, Patricia Reverter<\/strong>, s\u00f2cia de KPMG Sostenibilidad, ha assegurat que l\u2019actual revisi\u00f3 normativa europea no implica un retroc\u00e9s de fons, sin\u00f3 \u201cuna racionalitzaci\u00f3\u201d dels requeriments de reporting<\/em>. Segons ha apuntat, la sostenibilitat \u201cja est\u00e0 en control de gesti\u00f3 i finances\u201d<\/strong> i cada vegada est\u00e0 m\u00e9s integrada en la presa de decisions empresarials.<\/p>\n

La sessi\u00f3, moderada per Marc Oliva<\/strong>, president de la Comissi\u00f3 d\u2019Economia Circular i Canvi Clim\u00e0tic i conseller delegat d\u2019AUMA, tamb\u00e9 ha abordat els riscos derivats del canvi clim\u00e0tic, la competitivitat industrial europea i el paper de la tecnologia en la transici\u00f3 sostenible. La cloenda institucional ha anat a c\u00e0rrec de Xavier Rovira<\/strong>, president electe de l\u2019Associaci\u00f3 d\u2019Enginyers Industrials de Catalunya, que ha afirmat que \u201ccomencem a estar molt conscienciats, per\u00f2 hem de continuar treballant cadasc\u00fa en els nostres \u00e0mbits\u201d.<\/strong><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

La sostenibilitat ha deixat de ser una q\u00fcesti\u00f3 vinculada \u00fanicament al compliment normatiu per convertir-se en un factor de competitivitat […]<\/p>\n","protected":false},"author":8,"featured_media":45155,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-45154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.eic.cat\/valles\/wp-json\/wp\/v2\/posts\/45154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eic.cat\/valles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eic.cat\/valles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eic.cat\/valles\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eic.cat\/valles\/wp-json\/wp\/v2\/comments?post=45154"}],"version-history":[{"count":1,"href":"https:\/\/www.eic.cat\/valles\/wp-json\/wp\/v2\/posts\/45154\/revisions"}],"predecessor-version":[{"id":45157,"href":"https:\/\/www.eic.cat\/valles\/wp-json\/wp\/v2\/posts\/45154\/revisions\/45157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eic.cat\/valles\/wp-json\/wp\/v2\/media\/45155"}],"wp:attachment":[{"href":"https:\/\/www.eic.cat\/valles\/wp-json\/wp\/v2\/media?parent=45154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eic.cat\/valles\/wp-json\/wp\/v2\/categories?post=45154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eic.cat\/valles\/wp-json\/wp\/v2\/tags?post=45154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}